Best Western The George Hotel, Swaffham Exterior photoBest Western The George Hotel, Swaffham Exterior photoBest Western The George Hotel, Swaffham Exterior photo
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From57US$ /night
Check-in
03May2026Select date
Check-out
04May2026Select date
Rooms and Guests2 Guests, 1 Room
Key details

About the Hotel

Station Street, Swaffham, United Kingdom, PE37 7LJ
-
Close to St Mary's Church
Very good
7.1
7.3
/10
4.0
3.9
/5

Best Western The George Hotel, Swaffham - A 17th-century coaching inn with a restaurant, bar, and proximity to North Norfolk Coast

Originally a 16th-century coaching inn, Best Western The George Hotel retains historic charm while offering modern amenities. The Green Room Restaurant serves local and international cuisine, and the George Bar features a log fire, real ales, and bar meals. Located in Swaffham's market town, the hotel is steps from St Peter and St Paul Church and 50 km from Norwich International Airport. Free WiFi, pet-friendly rooms (£10 per pet per night), and a terrace are available. Golf courses like Swaffham Golf Club are nearby, and Sandringham is within easy reach. A continental breakfast is available each morning at Best Western The George Hotel.

Pros

The historic 17th-century coaching inn features original charm and character.

The Green Room Restaurant offers local and international dishes in an elegant setting.

Free onsite parking and proximity to North Norfolk Coast attractions.

Pet-friendly rooms available for an additional fee.

Golf courses and bird-watching areas are easily accessible.

Cons

Pets are not allowed in the restaurant and bar areas.

No lift is available for accessibility.

“This hotel strikes me as a reliable base in Swaffham. The staff earn high praise, and it's good to know they accommodate cyclists with secure bike storage. I see real value here, given the central location, comfortable rooms, and inclusive breakfast.”
Hotel logo
Luke HarrisonEditor-in-Chief at Hotelewam
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Select your room type

Best Western The George Hotel, Swaffham offers a variety of rooms including double rooms, family rooms, and suites with breakfast, free cancelations, and special deals
Standard Single Room
2 persons
7 m² 
1 Single bed
Double Room Non-Smoking
2 persons
9 m² 
1 Double bed
Standard Double Room
2 persons
16 m² 
1 Double bed
Standard Twin Room
2 persons
16 m² 
2 Single beds
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Facilities

Best Western The George Hotel, Swaffham offers amenities for your comfortable stay and unforgettable experiences
Facilities: Very good
7.0/10Review score

General

  • No smoking on site
  • Wi-Fi
  • On-site car park
  • Handicap parking
  • 24-hour reception
  • Pets allowed
  • Security
  • Luggage storage
  • Smoke detectors

Sports & Fitness

  • Golf course

Services

  • Room service
  • Housekeeping
  • Welcome drink

Dining

  • In-room breakfast
  • Restaurant
  • Bar/ Lounge area
  • Packed lunches
  • Special diet menus

Business

  • Meeting/ Banquet facilities
  • Fax/Photocopying

Children

  • Children's menu

Spa & Leisure

  • Sun terrace

Room features

  • Heating
  • Terrace
  • Garden furniture

Media

  • Direct dial telephone
  • AM/FM alarm clock
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Best Western The George Hotel, Swaffham Location

Station Street, Swaffham, United Kingdom, PE37 7LJ
Map view
Station Street, Swaffham, United Kingdom, PE37 7LJ
Nearby
Church
Church Of St Peter And St Paul
330 m
Town Pound
110 m
Camping
The Campingland
250 m
Catholic Church of Our Lady of Pity
330 m
Market
Swaffham Saturday Market
330 m
Paintings
540 m
Restaurants
Margarets Tea Rooms
5.1 km
69 Market Place
Subway Swaffham
5.1 km
Market Place 34A
The Tea Pot Cafe
4.9 km
7-8 Plowright Place
Explore Swaffham
Explore Swaffham
Top Attractions
Activities
Dining
Entertainment
St Mary's Church
9 minutes' walk
A historic church with stunning architecture and beautiful stained glass. Ideal for a peaceful visit.
Swaffham Museum
60 minutes' walk
Local history showcased through fascinating exhibits. Great for families and history enthusiasts.
Castle Acre Priory
8 minutes' drive
A remarkable ruin of a medieval priory with rich history and scenic walks. Perfect for a quiet day out.
Roarr Dinosaur Adventure
30 minutes' drive
A thrilling theme park perfect for families. Features dinosaur-themed rides and interactive experiences.
Local Markets
15 minutes' drive
Seasonal markets offering local crafts and produce. A great way to experience local culture.
The Tea Pot Cafe
60 minutes' walk
Cozy cafe known for its delicious homemade cakes and a variety of teas in a charming setting.
Subway Swaffham
15 minutes' drive
Casual deli offering customizable sandwiches and fresh ingredients. Quick and satisfying meals.
Swaffham Town Football Club
17 minutes' walk
Local football matches create a lively atmosphere. Great for sports enthusiasts and families.
Getting around
City Centre
Swaffham4 min  ·  300 m
Airports
Norwich International (NWI)72 min  ·  47.8 km
Cambridge (CBG)117 min  ·  77.6 km
Bus
Bus stop21 min  ·  13.9 km
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Property information and rules
Check-in
from 14:00-23:59
Check-out
until 11 am
Guest Parking
Paid Public parking is possible on site.
Internet
Wireless internet is available in for free.
Breakfast
A full breakfast is served at the price of GBP13.95 per person per day. 
Pets
Pets are allowed on request.
Number of rooms:
29

Reviews and Ratings

Feedback about Best Western The George Hotel, Swaffham from previous guests about their experience.
Review score
Based on 524 verified reviews
6.9/10
Nice
65%
Recommend
Breakfast
7.7/10
Cleanliness
7.7/10
Comfort
7.6/10
Facilities
7.0/10
Free Wi-Fi
7.7/10
Location
8.5/10
Paid Wi-Fi
8.6/10
Staff
8.6/10
Value for money
7.4/10
Pros
Great location
Friendly staff
Good food
Many times
Cons
Tired rooms
Poor attitude
Needs updating
Short bed
Guest reviews
based on 883 reviews
7.1/10
No reviews yet on our siteUnfortunately, our guests have not yet left any reviews for this hotel, but you can read reviews from Booking.com.
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FAQs
About Best Western The George Hotel, Swaffham
What are the check-in and check-out times at Best Western The George Hotel, Swaffham?
Check-in is at 14:00 and check-out is at 11:00.
What dining options are available at Best Western The George Hotel, Swaffham?
Guests can dine at the on-site Green Room restaurant, which serves British cuisine.
Are there any nearby restaurants to Best Western The George Hotel, Swaffham?
Nearby restaurants include Indian Summer (6 km), Taste @ Strattons (5 km), and Mother Hubbard's (5 km).
What amenities do the rooms at Best Western The George Hotel, Swaffham feature?
Rooms include complimentary Wi-Fi, a flat-screen TV, and an electric kettle.
Is breakfast available at Best Western The George Hotel, Swaffham?
Breakfast is available for an additional charge of 15 GBP.
What nearby attractions can be visited from Best Western The George Hotel, Swaffham?
Nearby attractions include Sandringham House, Oxburgh Hall, and Blickling Hall, all within a short driving distance.
What services does Best Western The George Hotel, Swaffham offer for business travelers?
The hotel features a purpose-built conference center with three meeting rooms.
What leisure activities are available at Best Western The George Hotel, Swaffham?
Guests can enjoy access to an on-site golf course.
What is the approximate distance from Best Western The George Hotel, Swaffham to Norwich International Airport?
The hotel is approximately 50 km from Norwich International Airport.

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Check-in
03May2026Select date
Check-out
04May2026Select date
Rooms and Guests2 Guests, 1 Room